The two questions every founder gets wrong about TAM and distribution
“I think a lot of people get lost in how much you know, they they don't really fully understand the TAM, and they come with this huge number.”
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it was really, really clear is that was number one, pick a great market. And what I mean by a great market is that how big is the real TAM of that market? I think a lot of people get lost in how much you know, they they don't really fully understand the TAM, and they come with this huge number. And, like, how big is that TAM really, and is it in the multibillions? Because it really needs to be. How easy is it to you to access those revenue streams, I think, is really kind of key. Like and what I mean by that is what is your distribution strategy? How are you going to acquire the customers?
About this clip
Carmoola's CEO breaks down the two critical market evaluation criteria that most founders overlook when building startups. He explains why understanding your real TAM versus inflated projections matters, and why having a clear customer acquisition strategy is just as important as market size.
Why this clip
Provides a clear two-part framework for market evaluation that challenges common founder misconceptions about TAM calculation and distribution strategy.
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