Why athletic wearables will become commoditized and how to build defensible moats

to be the case because everything becomes a commodity at some point. At which point, I think branding and user experience and building with community is going to be really important. You have that loyalty, you have that athlete focus. Mhmm. But to answer shortly, there's a reason why, I guess, Oakley's exist as well as Ray Bans and, yeah, owned by the same company. So

Okay. So you guys are focused on athletics. Correct.

So talk to me about the use case, your go to market, your customer. Like, talk to me about your wedge. Yeah. So use case where right now we're targeting runners and cyclists.

There's 150,000,000