Startup plans 9-12 month timeline to challenge Garmin with better retailer margins
“So I think we stand an opportunity there to provide slightly thicker margins and then incentivize the mom and dad shops all the way to the big chains to really push those out as well.”
where their retail margins are quite slim. So I think we stand an opportunity there to provide slightly thicker margins and then incentivize the mom and dad shops all the way to the big chains to really push those out as well.
What is your plan for launch on this? I think you had mentioned you wanna work on the form factor more. What do you think the timeline kinda looks like? Between nine and twelve months,
the electronics is already at, EVT. So we're already testing, hopefully, the final electronics. But we also have to get carrier testing certification, and that takes a bit of time. So nine to twelve months.
About this clip
A hardware startup founder discusses their go-to-market strategy of offering better retail margins than competitors to incentivize both small and large retailers to push their product. They reveal their product launch timeline of 9-12 months, with electronics already in testing phase but still needing carrier certification.
Why this clip
This clip provides concrete tactical insights on hardware distribution strategy and realistic product development timelines that other founders can learn from.
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