Would you pay $700 for smart cycling glasses if you owned a $20K bike?

I don't think so. But that was their takeaway. Point. Yeah. Yeah.

If this was at the $300 price point, would you have invested, Charles?

Probably not. I would have been more interested, though. Yeah. Like, there aren't that many things that people buy at that price point. Mhmm. If you're a serious cyclist with a $20,000 bike, and I know those people, $700 for a pair of glasses isn't crazy given your commitment to the sport.

My assumption is they would just come down market. Like, that would be their primary, like, a secondary, because you're you're not gonna win the market at 700. But it comes back to what are you packing in there? Because, like,

I don't know. You know, the difference between an elite runner and myself is huge, and what we would want is actually kinda different things. Like, I I don't need to be stand alone because I'm gonna still listen to my podcast. Right? I need to listen to the pitch while I'm running. You do. That's right. Need to catch up on yourself. Yeah. Pitch. A pitch for the pitch.