The £1.4 trillion pensions market truth most startups get wrong

However, the pensions market overall is around £1,400,000,000,000. And so we decided quite early on to focus our attention on the pensions that are not necessarily lost, but maybe more lost track of. And so it's it's it's obviously quite interesting for us to see, you know, sort of other propositions kind of emerging into the market, you know, almost a decade later looking at search functionality. Our experience has been that, you know, search in in in general, you know, most people do actually know where where their pensions are or at least have have a good idea.