Masters of ScaleHow to take a stand without picking political sides in business
“You encourage us all to opine with the spine and to, you know, not try to be everything for everyone.”
You encourage us all to opine with the spine and to, you know, not try to be everything for everyone. But at the same time, like, there's so much risk of being called out as being partisan in The United States. And, like, you know, how do we live live in the purple? You know, not in the red or in the blue, but in the purple. Is that question running in your head all the time?
What is honestly running in my head a lot of the time is, are we saying the things we need to say to the people we need to say them to in a sincere way?
About this clip
A discussion about navigating political polarization in corporate messaging and branding. The conversation explores the challenge of taking principled stances without appearing partisan, and focuses on authentic communication with target audiences rather than trying to appease everyone.
Why this clip
Offers a practical reframe for handling one of the most challenging aspects of modern corporate communications - taking stands without political backlash.
What they said next
The designing and making of the games, of the different venues, of the stadiums, of the equipment. A lot of that is designed and made with our Autodesk software by our amazing customers, all around the world.
29:29 - 38s · Business Mechanics
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