Marketing's new rules: Why ownable and memorable aren't enough anymore

So, you know, I you know, we have been using ownable, relevant, and memorable for the past few years now. And this year, we are adding a new layer. Given the context of where we are at, I think we have to add the lens of simplicity. So was it simple enough? Because there's so much chaos happening in the world. I think it had to also be sincere. There is so much insincerity and inauthenticity in today's context. And the last thing I would say is it had to be statement making. To win this year, you had to be making a statement of a sort.