Masters of ScaleAutodesk CMO says the real problem isn't political division but moral decay
“What is honestly running in my head a lot of the time is, are we saying the things we need to say to the people we need to say them to in a sincere way?”
What is honestly running in my head a lot of the time is, are we saying the things we need to say to the people we need to say them to in a sincere way? And I think sometimes that might be a statement that is red. It might be a statement that is blue. It might be a statement that is purple. I think that that's actually not the problem. The problem that we are facing or seeing is moral decay.
About this clip
Autodesk's Dara Treseder argues that brands shouldn't shy away from taking political stances - whether red, blue, or purple - as long as they're communicating sincerely with their intended audience. She contends that the real issue facing society isn't political polarization but underlying moral decay.
Why this clip
A senior marketing executive making a bold claim that moral decay, not political division, is the core problem brands should address.
What they said next
Marketing's new rules: Why ownable and memorable aren't enough anymore
4:15 - 37s · framework
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