2 clips
Masters of Scale
A discussion about navigating political polarization in corporate messaging and branding. The conversation explores the challenge of taking principled stances without appearing partisan, and focuses on authentic communication with target audiences rather than trying to appease everyone.
Autodesk's Dara Treseder argues that brands shouldn't shy away from taking political stances - whether red, blue, or purple - as long as they're communicating sincerely with their intended audience. She contends that the real issue facing society isn't political polarization but underlying moral decay.
