Not only was it the most successful launch Dollar General's ever seen, but 60% of the people who buy e. L. F. At Dollar General have never bought cosmetics at Dollar General. So we're happy to be in Dollar General. We're happy to be in Sephora. We're the number one brand by far at Target, which was our first customer. I think we have over 20% of their entire category. We also find us at Ulta Beauty, at Walmart. Amazon's one of the fastest growing customers we have. We tend to be agnostic in terms of where someone buys or experiences e. L. F. We wanted to be make sure that we're accessible though.

So you you just launched your first fragrance in in partnership with with H and M.