Great business first, impact second - not the other way around

And I know that a lot of people who work here, they're fundamentally mission driven.

10:49 / 11:32

and then everything around it is nice. Right? The impact, making education more affordable and accessible. That's at heart why we started the business. But it's sometimes I see a lot of entrepreneurs. They're building a beautiful imp you know, I've met many teachers who are like, oh, this is what I wanna achieve, but then there's not a real business sense behind it. I think that you have to go in tandem. And I know that a lot of people who work here, they're fundamentally mission driven. So, you know, the fact that they can resonate with the pain point, etcetera, is is a big thing that helps us and makes us more competitive than others. But first, it was, can you solve a pain point for the student? And then all the stuff around it, you know, the was great, but it's not think of it as great business first, impact second, not impact first and bad business second. Mhmm. Make sense?

Yeah. Yeah.

About this clip

Perlego founder Gauthier Van Malderen explains why mission-driven startups must prioritize solving real pain points and building sustainable business models over impact alone. He argues that while having a meaningful mission helps with team motivation and competitiveness, entrepreneurs should focus on creating great businesses first, with impact following naturally.

Why this clip

Provides a clear, actionable framework for mission-driven entrepreneurs on how to prioritize business viability alongside social impact.

10:49 - 11:3243sframework

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