2 clips
RRiding Unicorns
Raffi Salama argues that claiming to spend 'nothing on marketing' is misleading - while you might not pay for ads, you're still doing marketing through website copy, design, and customer flows. He makes the case that every business must engage in marketing activities regardless of their advertising spend.
Perlego founder Gauthier Van Malderen explains why mission-driven startups must prioritize solving real pain points and building sustainable business models over impact alone. He argues that while having a meaningful mission helps with team motivation and competitiveness, entrepreneurs should focus on creating great businesses first, with impact following naturally.