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Every business does marketing whether they admit it or not

Riding Unicorns · Building the Future of Marketing with Raffi Salama, CEO &...

“The fact you're not spending anything on marketing really means you're not spending anything on paid ads, which is great.”

21:08 / 21:32

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The fact you're not spending anything on marketing really means you're not spending anything on paid ads, which is great. You know? It's great if you're not beholden to the the meta Google suite in that way. But I can be damn sure you've thought about what the copy on your website is. I can be damn sure you've thought about the design of your website. I can be damn sure you've thought about your CRM flows, etcetera, etcetera. So, you know, every business in the world, whether they like it or not, has to engage in marketing,

About this clip

Raffi Salama argues that claiming to spend 'nothing on marketing' is misleading - while you might not pay for ads, you're still doing marketing through website copy, design, and customer flows. He makes the case that every business must engage in marketing activities regardless of their advertising spend.

Why this clip

Challenges the common startup narrative of 'we don't spend on marketing' by redefining what marketing actually encompasses.

21:08 - 21:3224scontrarian take
organic-marketingmarketing-philosophybusiness-fundamentals

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What they said next

Most people who work in marketing are not marketing experts and certainly not expert in all marketing fields, and so they need specialist support. They rarely get headcount approved. They don't wanna do traditional agency approaches.

4:35 - 17s · Business Mechanics

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One of the ways I would call it is just like graveyard zone of they have a product, but they just don't know how to get it out there. It often happens around the seed stage where the idea and the early product will get you funding, but the reality is that you don't know how to repeatedly get it in front of people.

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