Most people who work in marketing are not marketing experts and certainly not expert in all marketing fields, and so they need specialist support. They rarely get headcount approved. They don't wanna do traditional agency approaches.
“realized that most people who work in marketing are not marketing experts and certainly not expert in all marketing fields, and so they need specialist support.”
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realized that most people who work in marketing are not marketing experts and certainly not expert in all marketing fields, and so they need specialist support. They rarely get headcount approved. They don't wanna do traditional agency approaches, so passion fruit is a less expensive and more flexible options. But
Why this clip
Reveals the core problem driving the freelance marketing economy with specific pain points. The insight about marketing people not being marketing experts is counterintuitive and the headcount constraint is universally relatable.
What they said next
One of the ways I would call it is just like graveyard zone of they have a product, but they just don't know how to get it out there. It often happens around the seed stage where the idea and the early product will get you funding, but the reality is that you don't know how to repeatedly get it in front of people.
24:10 - 23s · Consequences
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