ElevenLabs hit 1M users in a month then pivoted their entire sales strategy

So we launched at the January 2023, and then within a month or so, we had over a million users. And so for you, it was like, hey, you need to build out the sales team. What was Matti's, like, job description for you that you have to do? Objective role number one. So the idea was to actually, like, build the entire enterprise side, and that's how we timed it, like, the entire go to market. But the company ended up like growing so quickly that like we ended up switching it. It was like being let's do it on the enterprise side. And the way we put it, it was like, like now you think it makes sense, but the compensation was based on milestones. And essentially, like, we we ended up deciding together with Matti and Piat, like, okay, if we reach a certain level of, like, revenues within twenty four months,