pricing strategy

2 clips from 1 episode

Clips mentioning pricing strategy

Lenny's Podcast · 5 questions to ask when your product stops growing | Jason...

Lenny's Podcast

Practical Framework

Only when you generate more value for the customer, you can then decide how to split that with the customer in terms of things like price. How do we create more value for the customer and then split that with them?

Provides a clear mental model for value-based pricing that flips the typical approach. The 'split value' framework is quotable and actionable, offering a fresh perspective on pricing strategy.

59:12 - 59:4331s

Lenny's Podcast

Business Mechanics

Who does not want to change some copy on their website and double their growth and triple their price? When you say 'is pricing correct,' it's not what is the number - it's is the market we are going after correct?

Opens with an irresistible value proposition then reframes pricing as a strategic rather than tactical question. The 'double growth and triple price' hook is extremely shareable and the insight about market positioning adds substance.

47:49 - 48:3142s