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product positioning

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Clips mentioning product positioning

Lenny's PodcastLenny's Podcast · 5 questions to ask when your product stops growing | Jason...

Lenny's PodcastLenny's Podcast

Business Mechanics

Who does not want to change some copy on their website and double their growth and triple their price? When you say 'is pricing correct,' it's not what is the number - it's is the market we are going after correct?

Opens with an irresistible value proposition then reframes pricing as a strategic rather than tactical question. The 'double growth and triple price' hook is extremely shareable and the insight about market positioning adds substance.

47:49 - 48:3142s

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Lenny Rachitsky21xJen Abel3x

Topics

pricing strategy3xPricing3xprice structurepricing structure

Products

Double Down2x

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