LiveKit's cofounders used good cop bad cop to negotiate with investors

Deezy, my cofounder, would basically talk to the investors and, like, negotiate with them and then say, like, you know what?

19:17 / 19:57

And so it just felt wrong. And the way we play this was good cop, bad cop. Deezy, my cofounder, would basically talk to the investors and, like, negotiate with them and then say, like, you know what? Russ is just not willing to do this. You know, this term, Russ is not willing to. I I can't get him to like, can we talk to Russ? He's like, no. He doesn't wanna talk to you guys. Once

they kind of, like, you know, he torched me a little bit, but, like, we planned that that's how it was gonna work. I'm like, alright. I'll just be the bad guy here. You need that. I mean, the the only other bad guy that sometimes solo founders have to use is just the the acquirer. Right? It's like, listen. The acquirer doesn't give a shit about you guys. Like, they only they wanna buy us. Yeah. So transferring

About this clip

LiveKit's co-founder Russ d'Sa reveals how he and his cofounder strategically used a 'good cop, bad cop' approach during investor negotiations. One founder would negotiate while positioning the other as unwilling to accept certain terms, creating leverage in fundraising discussions.

Why this clip

This clip provides a specific, actionable negotiation tactic that founders can use during fundraising, complete with a real example from a unicorn startup.

19:17 - 19:5740stactical advice

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