LiveKit's cofounders used good cop bad cop to negotiate with investors
“Deezy, my cofounder, would basically talk to the investors and, like, negotiate with them and then say, like, you know what?”
And so it just felt wrong. And the way we play this was good cop, bad cop. Deezy, my cofounder, would basically talk to the investors and, like, negotiate with them and then say, like, you know what? Russ is just not willing to do this. You know, this term, Russ is not willing to. I I can't get him to like, can we talk to Russ? He's like, no. He doesn't wanna talk to you guys. Once
they kind of, like, you know, he torched me a little bit, but, like, we planned that that's how it was gonna work. I'm like, alright. I'll just be the bad guy here. You need that. I mean, the the only other bad guy that sometimes solo founders have to use is just the the acquirer. Right? It's like, listen. The acquirer doesn't give a shit about you guys. Like, they only they wanna buy us. Yeah. So transferring
About this clip
LiveKit's co-founder Russ d'Sa reveals how he and his cofounder strategically used a 'good cop, bad cop' approach during investor negotiations. One founder would negotiate while positioning the other as unwilling to accept certain terms, creating leverage in fundraising discussions.
Why this clip
This clip provides a specific, actionable negotiation tactic that founders can use during fundraising, complete with a real example from a unicorn startup.
What they said next
LiveKit founder's first organic startup happened by accident during pandemic
22:15 - 47s · founder story
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