Why some VCs win deals even when they're not the highest bidder

even though they're not the highest bidder because people want access to their platform.

2:27 / 3:03

even though they're not the highest bidder because people want access to their platform. And you sort of see it all with with all these elements all the way up through exit. And there's gonna be so many more interesting things we see. I I'm working with a fund right now that I mentioned to sort of taken this exit partner idea, and they've really institutionalized it in a way that others haven't. To, again, to to the point where, you know, it is just part of their every other week process of reviewing their companies. So we're fortunate to be working with a lot of really, really talented

About this clip

A VC discusses how platform value can trump pure financial terms in winning deals, with founders choosing investors based on access to their platform rather than just the highest valuation. The speaker highlights how one fund has systematized this approach by institutionalizing exit partnerships as part of their regular company review process.

Why this clip

This reveals a counterintuitive truth about how VCs actually win competitive deals beyond just offering the highest price.

2:27 - 3:0336smarket insight

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What they said next

If I were to judge back in 2019, I would probably tell him that SMB for cybersecurity is not a great market, but he had a unique view as founder that it is a very interesting category.

4:31 - 34s · Consequences

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