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Market Timing

2 clips

TThe PMF Show

framework

How a serial founder evaluated eight different startup ideas before building Jeeves

Dileep Thazhmon explains his methodical approach to choosing his next startup after a $100M exit. He shares the three-part framework he used to evaluate eight different company ideas across health and fintech before settling on Jeeves, emphasizing the importance of personal contribution, market size, and timing.

7:45 - 8:3146s
startup-ideationfounder-frameworkmarket-timing

TThe Full Ratchet

market insight

Why cybersecurity for small businesses seemed crazy in 2019

An investor discusses how founder Kyle's ability to evolve was his greatest strength, spending four years from 2015 to find product-market fit in SMB cybersecurity. The clip explores how this market seemed unlikely in 2019 because people doubted small businesses would pay premium prices for cybersecurity beyond basic protection.

3:39 - 4:1334s
smb-cybersecurityfounder-evolutionmarket-timing

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