Why cybersecurity for small businesses seemed crazy in 2019
“I think, you know, when he started the company, and funny enough, in 2015, he took four years to land to where he is.”
And I think, you know, the most unique thing about Kyle is his ability to evolve over time. Right? I think, you know, when he started the company, and funny enough, in 2015, he took four years to land to where he is. And going back to, you know, the things that we talked about earlier. Right? Cybersecurity for SMBs, today makes sense. But even in 2019, people don't think it's a big category because they don't think a mom and pop shop should be spending time and energy or will spend premium dollar, right, beyond just the basics on cybersecurity.
About this clip
An investor discusses how founder Kyle's ability to evolve was his greatest strength, spending four years from 2015 to find product-market fit in SMB cybersecurity. The clip explores how this market seemed unlikely in 2019 because people doubted small businesses would pay premium prices for cybersecurity beyond basic protection.
Why this clip
This clip captures a compelling example of contrarian market timing, showing how a now-obvious market (SMB cybersecurity) was dismissed just a few years ago.
What they said next
VCs are hiring PhDs and building research labs inside their funds
1:40 - 39s · market insight
More from this episode
Similar clips from other shows
From the blog
Want clips like this for your podcast?
We find your top 5-8 clips, write the hooks, and deliver ready-to-post content. First 2 episodes are free.
Get 2 Episodes Clipped Free