Discover/Village Global Podcast/How To Build Your First Go-to-Market Tea...

You're never gonna leave sales. This is a 100,000,000 revenue company that the CEO founder is still attending sales calls. That is never gonna go away. You're always gonna be in go to market. You're always gonna be in sales.

Village Global Podcast · How To Build Your First Go-to-Market Team with Swing Search

“But the reality is you're never gonna leave sales.”

5:05 / 5:54

Mhmm. But the reality is you're never gonna leave sales. I remember I was waiting for a client to join a call. The company was a 100,000,000 plus in ARR, and we were hiring for a go to market role, a CMO for them. And the client hopped on and was like, I'm so sorry I'm late. I just got off a sales call that ran long. So this is a 100,000,000 revenue company that the CEO founder is still attending sales calls. So it's just like, that is never gonna go away. You're always gonna be in go to market. You're always gonna be in sales. And the instinct is to be like, oh, let me hand it over to an expert. But you are always gonna be the best seller even when you're late stage. Now, of course, your time is prioritized different when you're a $100,000,000 revenue. You're not jumping on the 100 k deal, but you're always gonna be in those deals. I agree. It's the gold standard. And we'll talk more about this, I think, today, but founders

Why this clip

Challenges the founder myth that they can eventually hand off sales completely. The concrete $100M ARR example makes it memorable and quotable. Delivers a hard truth that contradicts common expectations about scaling.

5:05 - 5:5449sBold/Contrarian

LinkedIn X

What they said next

This is literally the job that you're signing up for is a sales job. So, man, let's get good at it and, of course, bring on help.

5:58 - 48s · Practical Framework

More from this episode

Village Global Podcast

Practical Framework

This is literally the job that you're signing up for is a sales job. So, man, let's get good at it and, of course, bring on help.

Direct, actionable advice that reframes the founder's role. The emphatic language ('literally the job') and call to action ('let's get good at it') make it highly quotable and shareable.

5:58 - 6:4648s

Village Global Podcast

Business Mechanics

It's not just attainment, but then it's also where did you rank against other sellers? Maybe 70% of that team was above 100%, but they're in the bottom quartile of everybody else.

Reveals a counterintuitive hiring insight with specific numbers (70%, 100%). Exposes a common evaluation mistake that sounds impressive but lacks context. Very practical for founders doing sales hiring.

17:58 - 18:3336s

Village Global Podcast

Bold/Contrarian

Vibe hiring is like a rebrand of what I would say in 2015 was the culture interview. You're saying, hey. Is this person gonna be my person?

Takes a contrarian stance on the trendy 'vibe hiring' concept by calling it a rebrand. The casual language ('gonna be my person') makes it relatable while delivering a skeptical take on current hiring trends.

13:10 - 13:5646s

Village Global Podcast

Business Mechanics

I've seen candidates come and then just using low code, build an MVP of a product that they're like, I would use this in this role. You are founding AE. You are hired if you're building something for this company before you're even here.

Concrete example of exceptional candidate behavior that demonstrates initiative. The progression from building tools to immediate hiring decision shows what top performers look like in practice.

24:49 - 25:2434s

Village Global Podcast

Practical Framework

They're going to come to you and be like, we don't have territories. We don't have verticals. And you're like, we're throwing spaghetti against the wall right now. The work that they're doing is very much needed, but at just a slightly later stage.

Captures the tension between what senior hires want to do (build structure) versus what early-stage companies actually need (tactical execution). The 'spaghetti against the wall' metaphor is memorable and relatable.

2:55 - 3:2227s

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You're never gonna leave sales. This is a 100,000,000 revenue company that the CEO founder is still attending sales calls. That is never gonna go away. You're always gonna be in go to market. You're always gonna be in sales.

Transcript

Why this clip

More from this episode

This is literally the job that you're signing up for is a sales job. So, man, let's get good at it and, of course, bring on help.

It's not just attainment, but then it's also where did you rank against other sellers? Maybe 70% of that team was above 100%, but they're in the bottom quartile of everybody else.

Vibe hiring is like a rebrand of what I would say in 2015 was the culture interview. You're saying, hey. Is this person gonna be my person?

I've seen candidates come and then just using low code, build an MVP of a product that they're like, I would use this in this role. You are founding AE. You are hired if you're building something for this company before you're even here.

They're going to come to you and be like, we don't have territories. We don't have verticals. And you're like, we're throwing spaghetti against the wall right now. The work that they're doing is very much needed, but at just a slightly later stage.

From the blog