only 70% of the content is getting read. And so the editors then go back and say, okay, chapter nine is never being consumed. We've gotta redo chapter nine. Yeah. But so that kind of stuff we can do. Can I do predictive analytics based on highlights, etcetera? Not right now, but it's something we're looking into. Yeah. And what what kind of strikes me about this is that it does seem like you

that PolyGo is roughly what you set out for. It's it's you've basically executed on that initial vision, whereas, you know, it's pretty common. It's probably more common than not to have a bunch of pivots. Like, do you see that journey as as as being kind of linear in your in your vision, or or have there been sort of diversions away in experiments and points where you've thought maybe you but you'd have to do something slightly differently?