The one criteria that determines if growth is worth pursuing

is not a durable business, and you just stop doing whatever you're doing until you become a durable business. So that's my that's my criteria now for growth or pay.

And which one's been more successful? Has it been, you know, doing things like having an amazing domain, which gives you great brand recognition, which which then drives good, you know, self adoption? Or has it been more hit the phones, let's get the word out there, we're the we're the dominant force in this space.

So where we are right now, like, to to, like, at this