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Customer Segmentation

2 clips

RRiding Unicorns

founder story

Why shifting from consumer to enterprise customers can destroy your startup

Matt Chandler explains how his company made a critical strategic error by pivoting from serving individual consumers to targeting enterprise customers. He breaks down how this shift fundamentally changed their product development approach and led them to waste development resources and finite capital by building in the wrong direction.

6:58 - 7:3436s
customer-segmentationproduct-developmentstrategic-pivots

TThe PMF Show

framework

Product-market fit isn't binary - it evolves and you might need to cut it down

Jeeves founder Dileep Thazhmon explains his nuanced view of product-market fit, arguing it's not a simple yes/no but an evolving process. He describes how PMF starts with initial traction, then requires tightening for business viability, and finally strategic narrowing to focus on the right customer segments.

37:41 - 38:2038s
product-market-fitcustomer-segmentationgrowth-strategy

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