Why shifting from consumer to enterprise customers can destroy your startup

Yeah. Look. Absolutely. I think the the big challenge we face is we were trying to build a consumer proposition and cater to consumers. Consumers were our users in our core business, and then all of a sudden we were shifting. And our customer was an enterprise. And these are fundamentally different belief systems, different ways you think about building product, different ways that you interact. And if you take your eyes off what your tens of thousands of customers, individual humans want, and you start focusing entirely on one decision maker and enterprise, you you build in entirely the wrong direction. You we wasted our dev resource. We had finite capital. And all of a sudden, when we realized we'd made this mistake,