Why this VC's failed men's beauty startup taught him everything about timing

The UK's beauty service providers for for male beauty, which I didn't subscribe to all of these myself, but think barbershops, think spray tan salons, etcetera. The fact that I didn't subscribe to all of them is actually probably one of the reasons why it ultimately failed. But back in 2014, you had a business called Wahanda, which is now called TreatWell, and it's become a massive success. And most of the listeners probably have come across it, but they focused just on women back then. So we thought men's market is more fragmented, better suited to a marketplace model. And two years of aggregating all these service providers onto our app, we had to to shut it down.