Magic Johnson pioneered athlete entrepreneurship before it was cool

taking advantage of their brand and star power Mhmm. But turning it into a successful

company. Absolutely. Yeah. And, I mean, you were literally the first one. I mean, you like you said, is that, you know, people were saying, why are you even interested in business? And now you fast forward twenty five years, like, that the the cool thing to do is have, you know Mhmm. A company that that you can actually go and invest into, and you can build your own brands. And I think that with, you know, even, like, when we think about the world of crypto and AI Right.