General Catalyst

We made very heavy use of our primary investors Greylock and General Catalyst. Both of them did college recruiting in a way that we would never do. They put feet on the ground at every college. There's no way we're gonna hire two people from colleges every year - there's no way we would sit at every college and do that.

Reveals specific tactical insight about how startups can leverage VC firms for recruiting. Names real firms (Greylock, General Catalyst) and explains the economic logic clearly. Practical wisdom about resource allocation and partnerships.