We were able to get bars and restaurants to sponsor or to say, hey. You can do this for free if you bring x number of people to our bar on a Monday night when they don't have anyone.

inviting press to events, and then pitching press were actually our biggest levers, and they were all somewhat free because the events didn't end up costing that much money. We were able to get bars and restaurants to sponsor or to say, hey. You can do this for free if you bring x number of people to our bar on a Monday night when they don't have anyone. So we were able to kind of find hacks to to get that initial, you know, a couple thousand people, in the database. And then we we found a playbook. So what we found is that as we went to cities, we would get local press. So, you know, Dallas Morning News, San Francisco Chronicle, you get these local publications to write. You know, for us, the the tagline was, Tinder for the elites is coming to your city. And so we would run that play over and over again for each city we went to, and press was our best friend. And it was controversial.