This Week in Startups/Where early-stage founders MUST focus to...

Your existing power users or people who love the product are the people that are most likely to be able to talk to and find other people that can love the product. They're advocates.

This Week in Startups · Where early-stage founders MUST focus to success | E2244

“advice is that your existing power users or people who love the product are the people that are most likely to be able to talk to and find other people that can love the product.”

42:37 / 43:01

advice is that your existing power users or people who love the product are the people that are most likely to be able to talk to and find other people that can love the product. They're advocates. Yeah. They can you can turn them into advocates. If you have a customer that loves your product and is using it a lot, it's worth spending time with them and incentivizing them to find other people in their life that are like them. There were I think there was a moment of time where people were building tools

Why this clip

Provides specific, actionable advice about leveraging existing customers for growth. Uses clear framework language and gives founders a concrete strategy they can implement immediately.

42:37 - 43:0124sPractical Framework

LinkedIn X

What they said next

We knew we had a product that had product market fit, so we were just very, very focused on making the thing that already have product market fit work really, really well.

24:23 - 30s · Business Mechanics

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I think they get out ahead of themselves, trying to build a company before they found a product. And so trying to spend as little as money as possible to find some product to scale.

Challenges common founder behavior with contrarian framing ('get out ahead of themselves'). Provides a clear contrarian insight about the fundamental mistake early founders make - building companies before finding products.

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This Week in Startups

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We knew we had a product that had product market fit, so we were just very, very focused on making the thing that already have product market fit work really, really well.

Reveals the operational focus once PMF is achieved. Uses specific metrics (completed requests, ETA, driver rating) and provides insight into post-PMF prioritization that many founders struggle with.

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We were able to get bars and restaurants to sponsor or to say, hey. You can do this for free if you bring x number of people to our bar on a Monday night when they don't have anyone.

Reveals specific growth hack with concrete details about execution. Shows resourceful approach to early-stage marketing challenges and provides replicable strategy for other founders.

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Your existing power users or people who love the product are the people that are most likely to be able to talk to and find other people that can love the product. They're advocates.

Transcript

Why this clip

More from this episode

I think they get out ahead of themselves, trying to build a company before they found a product. And so trying to spend as little as money as possible to find some product to scale.

We knew we had a product that had product market fit, so we were just very, very focused on making the thing that already have product market fit work really, really well.

We were able to get bars and restaurants to sponsor or to say, hey. You can do this for free if you bring x number of people to our bar on a Monday night when they don't have anyone.

From the blog