And there's so much more to the story, but that's the core of it. That idea is what leads to what's the current annual national revenue for the NFL, like, 10,000,000,000, 11,000,000,000?

That comes through shared agreements is $11,000,000,000, and then there's another six or so that comes from local revenue that teams individually generate. Yep. That's per year. Right. Just to be clear, that is per year. It is this flywheel that makes the NFL teams collectively worth something like a $140,000,000,000 today.

So remember that initial landmark deal that they got the antitrust exemption from Congress for in 1961