businesses and taking on more and more sponsorships and sponsoring team jerseys and on field sponsorships and building the spectacle around every game. And what if we had a Super Bowl halftime show at every game? It's like, are we not a football product anymore? Are we some kinda entertainment franchise that has lost its way? And I think that's the interesting

dichotomy between owners these days. Yeah. How far is too far? But at this point in time, they are nowhere near too far. Yes. Lean way into it. The next year, the Chiefs beat the Vikings,