How Pure Electric hit 75,000 scooter sales by mastering repair infrastructure
“One thing that's difficult with our business, which is sort of barriers to entry, is the repair and the warranty is really important, and running that well with spares is a really is a key.”
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One thing that's difficult with our business, which is sort of barriers to entry, is the repair and the warranty is really important, and running that well with spares is a really is a key. There's lots of shops and people wanted our products around the world, but it's being able to if you break something or you do something wrong with the product, it's how to make sure that it's still serviced and operational.
So how how many scooters are you selling a year if you can share that with us?
This year coming, we'll do about 75,000.
K. Yeah.
Awesome. And well, so congratulations. You've basically, you know, proven that this is what the world wants, so that's really cool.
About this clip
Adam Norris explains why repair and warranty services create crucial barriers to entry in the electric scooter business. He reveals Pure Electric is on track to sell 75,000 scooters this year, highlighting how operational excellence in servicing products globally has been key to their success.
Why this clip
Reveals a non-obvious competitive moat in hardware businesses and backs it up with impressive sales numbers.
What they said next
Clear ambition was to be a Formula one driver, and therefore, to be a Formula one driver, you're probably gonna be the number one in the world for your age group. And therefore, the best way to do is practice against these people and spar with them every weekend. But that meant traveling one weekend to Germany, one weekend to France, one weekend to Spain.
33:40 - 21s · Practical Framework
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