Founder Lifestyle

Pure Electric CEO spends 90% of waking life on business, 5% traveling with F1 son

Adam Norris breaks down how he allocates his time as Pure Electric's CEO, dedicating 90% of his waking hours to the business while balancing family commitments including traveling globally with his Formula 1 driver son Lando. He reveals his intense work schedule of six days a week, describing the company as his hobby, love, and passion.