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Pure Electric CEO spends 90% of waking life on business, 5% traveling with F1 son

Riding Unicorns · Scooter regulation, supporting Lando to be a F1 driver,...

“But, fundamentally, working six days a week.”

0:40 / 1:20

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You're involved in the sports world, and you are currently the founder and CEO of Pure Electric. It would be great if we could just get in your own words a kind of summary of how you split your time at the moment in I spend

90% of my waking life working on pure electric, and the other 10% probably is on family, of which probably 5% of my time is traveling around the world with my son, but I can link that into my work now. But, fundamentally, working six days a week. I enjoy it. It's my hobby. It's my love. It's my passion. It's I really enjoy it. And and you've spoken before about your struggles with dyslexia

About this clip

Adam Norris breaks down how he allocates his time as Pure Electric's CEO, dedicating 90% of his waking hours to the business while balancing family commitments including traveling globally with his Formula 1 driver son Lando. He reveals his intense work schedule of six days a week, describing the company as his hobby, love, and passion.

Why this clip

Offers a rare honest breakdown of how a successful CEO with family obligations structures their time and priorities.

0:40 - 1:2041sfounder story
work-life-balancefounder-lifestyletime-management

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What they said next

How Pure Electric hit 75,000 scooter sales by mastering repair infrastructure

27:26 - 39s · market insight

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Clear ambition was to be a Formula one driver, and therefore, to be a Formula one driver, you're probably gonna be the number one in the world for your age group. And therefore, the best way to do is practice against these people and spar with them every weekend. But that meant traveling one weekend to Germany, one weekend to France, one weekend to Spain.

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