How to build a board and scale when hosting the Super Bowl

He pulls the ownership groups of of the professional teams together.

7:17 / 7:56

He pulls the ownership groups of of the professional teams together. What happens after that? Tactically, they establish a new set of bylaws,

form a board. They brought in some independent board members as well. Mayor Lurie was my board chair Yep. When I first started. And then I think it was just how do we scale, and what do we need first? And so the first thing they did was try to figure out who their CEO was going to be. I was at LA Twenty Eight at the time, but living in The Bay. And And you've been working with companies like Visa who are massive Sports sport. Sponsors

and deep sport and sport marketing background. Yeah.

And all have played a really interesting role in what I need to do today. Right? Having

About this clip

A CEO walks through the tactical steps of forming a Super Bowl host organization, from establishing bylaws and assembling a board with independent members to the critical first decision of selecting leadership. The discussion reveals the behind-the-scenes governance structure needed to execute one of the world's biggest sporting events.

Why this clip

Offers rare insider perspective on the operational mechanics of organizing a massive sporting event like the Super Bowl.

7:17 - 7:5639stactical advice

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