Inside the business of hosting the Super Bowl

Masters of ScaleMasters of ScaleFeb 19, 202635 min

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This episode explores the massive undertaking of hosting major sporting events through the lens of Zaileen Janmohamed, CEO of the Bay Area Host Committee, who is orchestrating the NBA All-Star Game, Super Bowl, and FIFA World Cup back-to-back. The conversation covers the organizational challenges of building from scratch, the $500 million economic impact of hosting the Super Bowl, and the entrepreneurial grit required to navigate complex logistics and stakeholder management.

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7:17· 39stactical advice

How to build a board and scale when hosting the Super Bowl

7:17 / 7:56

He pulls the ownership groups of of the professional teams together. What happens after that? Tactically, they establish a new set of bylaws,

form a board. They brought in some independent board members as well. Mayor Lurie was my board chair Yep. When I first started. And then I think it was just how do we scale, and what do we need first? And so the first thing they did was try to figure out who their CEO was going to be. I was at LA Twenty Eight at the time, but living in The Bay. And And you've been working with companies like Visa who are massive Sports sport. Sponsors

and deep sport and sport marketing background. Yeah.

And all have played a really interesting role in what I need to do today. Right? Having

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