Why Superhuman targeted CEOs spending 7 hours daily in email
“Like, you talk with your VCs, you talk with your partners, you're trying to raise funds and everything.”
The users of the product were, like, really, intensive email users, CEO, founders. Like, you talk with your VCs, you talk with your partners, you're trying to raise funds and everything. You need to be, like, probably, like, seven hours a day in your email on top of your work. And, one of these principle was don't get in the way.
About this clip
Loïc Houssier explains Superhuman's early user focus on intensive email users like CEOs and founders who spend up to 7 hours daily managing communications with VCs, partners, and during fundraising. He highlights how the core design principle of 'don't get in the way' shaped the product for these power users.
Why this clip
Reveals the strategic thinking behind Superhuman's initial user segmentation and core design philosophy that enabled product-market fit.
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