The first thing that you need to build is the brakes of the system. We had thousands and millions of information lines about our users, but you couldn't extract and automatically know. That's something that you couldn't do prior to that ChatGPT era.

the first thing that you need to build is the brakes of the system. It's it's the understanding on on where you're gonna deploy it and how you're gonna deploy it. We had thousands and millions of information lines about our users, what they were navigating, how they were chatting with us, where we were failing them, where were we succeeding. And we the first thing that we did was we just built the system that allowed us to understand everything about every user. Right? And that's something that you couldn't do prior to that ChatGPT era, where you had the information but you couldn't