Will incumbents acquire innovation before startups acquire distribution?

Because he says the most brilliant thing, which is, and I'm gonna butcher it slightly, but you know, will the incumbent incumbent acquire innovation before the startup acquires distribution? That's right. Yeah. How do you think about who wins in this world? The the public SaaS company who has distribution, be it a HubSpot or a Salesforce who has millions of customers? Yeah. Or is it actually the startup who has speed, agility, and incredible engineers?

So if history is any guide and, you know, to reference Alex, he would say that it often is. You know, those who have actually studied history tend to do better than those who have not. And what I would say is that when you have this product cycle and you have a capable incumbent, what happens is they usually make their product better for their existing categories.