3 clips
a16z Podcast · Anish Acharya
Anish Acharya reflects on missing Credit Karma as an investment opportunity, explaining how the company succeeded by tapping into people's psychological need to monitor their credit scores like looking in a mirror. He describes how this unexpected user behavior - with 100M+ users checking their scores 4 times per month on average - created a powerful business model for financial product sales.
TThe PMF Show
Didi Gurfinkel explains a key user psychology insight: finance professionals embrace Excel as part of their identity and skillset, while other departments view it as a necessary evil they'd rather replace. This creates a unique challenge for B2B SaaS companies trying to displace Excel in enterprise workflows.
Datarails founder explains the psychology behind why finance professionals cling to Excel despite wanting to replace it - it's tied to their professional identity and skills. He reveals how understanding this user psychology led them to focus on FP&A as their primary use case, since it involves the classic consolidation workflow that finance teams need to do monthly.
