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Why finance people love Excel while everyone else desperately wants to escape it

The PMF Show · He failed for 5 years. Then hit $20M ARR with 100%...

“The second this is always the second best tool.”

15:30 / 16:06

their dream is to get rid of Excel. Right? Yeah. They don't love Excel. They don't live in Excel. Yeah. Yeah.

Yeah. They you know what? They call in Microsoft, they call Excel the second best option for anything. The second this is always the second best tool. And so when you go outside of the finance department, they use Excel, but they want to replace it. Finance people want to stay with Excel because it's more just a tool. This is part of their even skills. Right? The finance person, one of the things that they're proud of, I'm a Excel master. Right? So finance people,

About this clip

Didi Gurfinkel explains a key user psychology insight: finance professionals embrace Excel as part of their identity and skillset, while other departments view it as a necessary evil they'd rather replace. This creates a unique challenge for B2B SaaS companies trying to displace Excel in enterprise workflows.

Why this clip

This reveals a counterintuitive market dynamic that explains why Excel remains dominant despite widespread dissatisfaction, offering valuable insight for B2B founders.

15:30 - 16:0635smarket insight
user-psychologyexcel-replacementfinance-software

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Finance people love Excel, everyone else calls it the second-best tool for everything

15:08 - 39s · market insight

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