The secret metric retailers actually care about when deciding shelf space

If he's gonna take somebody else out, another brand out and put you in and sales stay flat, what's the point? Right? So he's gotta figure out, okay, I'm gonna put them in and they're gonna bring new customers to this set that were never shopping here before and grow the category. So, like, that's the name of the game. Yeah. And and excellence I'd add because you have a four month shelf life, like, that's I assume that's somewhat low in the I don't know frozen that well, but I would assume four months is probably

a little bit on the lower side. So, like, you have to prove that you have strong velocities that the product will turn, and you further have to prove your repeat rate. That not only are you gonna get that first customer in, that they will come back

and buy it again. Okay. Zachary, you have that data. You're gonna have six to twelve months of of that that velocity data. You could focus on one SKU. You don't need to show the data for all the products.