Why this frozen pie startup chose self-distribution over scaling fast
“It allows us to reinvest as much as we can into our into our business so that when it's time to pull the trigger with that bigger account, we can be ready.”
you're shipping these, or are you hand delivering these to the stores, or how is that working?
Yep. So right now, we're self distributing, so that we can stay as lean as possible. It allows us to reinvest as much as we can into our into our business so that when it's time to pull the trigger with that bigger account, we can be ready.
Shelf life. How how long do these eve I get they're frozen, but I'm just curious from a shelf life perspective. Because, obviously, when you layer in distribution, you're adding days.
It's about four months.
Zachary, question for you. Good. Because frozen pizzas have been I I mean, that's been completely, you know, redone. Right? There's all kinds of interesting frozen pizzas, but I I frozen pie hasn't been upgraded in the same way. So what is the
About this clip
A frozen pie startup founder explains their decision to self-distribute products to stores rather than use third-party distribution, prioritizing lean operations and reinvestment capability. The discussion covers practical logistics like four-month shelf life and positions frozen pies as an underserved category compared to the innovation seen in frozen pizza.
Why this clip
Provides actionable insight into distribution strategy decisions that early-stage food companies face when balancing growth speed versus operational control.
What they said next
How to break into major retailers like Whole Foods and Target
23:39 - 35s · tactical advice
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