Discover/The Pitch/#170 Original Sunshine: The Best Bagel Y...

I basically put myself on a Citibike for about three months with bagels on every side and went to every single bagel shop. The ones that didn't even serve gluten free in the past, Russ and Daughters, Utopia Bagels, Leon's Bagels, pretty much all of them.

The Pitch · #170 Original Sunshine: The Best Bagel You've Never Heard Of

“And when that started happening, something happened to me.”

6:41 / 7:05

And when that started happening, something happened to me. I'm like, I think I need to be in New York. New York's the mecca of bagels where we started. And I basically put myself on a Citibike for about three months with bagels on every side. I'm sure I rode Bayou. Probably. And went to We probably Citibike together. Yeah. Yeah. Probably. And I went to every single bagel shop. The ones that didn't even serve gluten free in the past, Russ and Daughters, Utopia Bagels, Leon's Bagels, pretty much all of them. Essa. Essa Bagel.

Why this clip

Vivid hustle story with specific visual imagery (Citibike with bagels) and name-drops of iconic NYC bagel shops. Shows entrepreneurial grit and creates relatable underdog narrative with concrete details.

6:41 - 7:0524sOrigin Story

LinkedIn X

What they said next

Instead of having to send out 15 to 20 different invoices on a weekly basis, we send out one. Instead of us having to send trucks and deal with trucking all over the country, they pick up from us. From a time perspective and overall efficiency, it changes completely.

42:39 - 20s · Business Mechanics

More from this episode

The Pitch

Business Mechanics

These bagels are made with wheat flour. They've removed the gluten, and Brad has been able to recreate what gluten does in a bagel. Miraculously. I have never had a good gluten free bagel in my life until trying the original sunshine bagels.

Explains breakthrough technology in simple terms with strong personal endorsement. The word 'miraculously' adds emphasis and the personal testimony creates credibility for the product innovation.

1:06 - 1:2318s

The Pitch

Business Mechanics

Instead of having to send out 15 to 20 different invoices on a weekly basis, we send out one. Instead of us having to send trucks and deal with trucking all over the country, they pick up from us. From a time perspective and overall efficiency, it changes completely.

Concrete numbers showing operational efficiency gains (15-20 invoices to 1). Demonstrates understanding of distribution leverage with specific before/after comparison that other founders can learn from.

42:39 - 42:5920s

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I basically put myself on a Citibike for about three months with bagels on every side and went to every single bagel shop. The ones that didn't even serve gluten free in the past, Russ and Daughters, Utopia Bagels, Leon's Bagels, pretty much all of them.

Transcript

Why this clip

More from this episode

These bagels are made with wheat flour. They've removed the gluten, and Brad has been able to recreate what gluten does in a bagel. Miraculously. I have never had a good gluten free bagel in my life until trying the original sunshine bagels.

Instead of having to send out 15 to 20 different invoices on a weekly basis, we send out one. Instead of us having to send trucks and deal with trucking all over the country, they pick up from us. From a time perspective and overall efficiency, it changes completely.

From the blog