These bagels are made with wheat flour. They've removed the gluten, and Brad has been able to recreate what gluten does in a bagel. Miraculously. I have never had a good gluten free bagel in my life until trying the original sunshine bagels.

I have never had a good gluten free bagel in my life until trying the original sunshine bagels.

1:06 / 1:23

These bagels are made with wheat flour. They've removed the gluten, and Brad has been able to, like, recreate what gluten does in a bagel. Miraculously. I have never had a good gluten free bagel in my life until trying the original sunshine bagels. And I've been gluten free for years.

Why this clip

Explains breakthrough technology in simple terms with strong personal endorsement. The word 'miraculously' adds emphasis and the personal testimony creates credibility for the product innovation.

1:06 - 1:2318sBusiness Mechanics

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What they said next

I basically put myself on a Citibike for about three months with bagels on every side and went to every single bagel shop. The ones that didn't even serve gluten free in the past, Russ and Daughters, Utopia Bagels, Leon's Bagels, pretty much all of them.

6:41 - 24s · Origin Story

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