#170 Original Sunshine: The Best Bagel You've Never Heard Of

Key takeaways

• •Gluten-free doesn't have to mean grain-free — removing gluten from wheat flour while preserving its other properties can create superior texture and taste.
• •Target the toughest critics first — convincing traditional New York bagel shops that don't even serve gluten-free options validates your product better than any focus group.
• •Consolidate distribution early to reduce operational complexity — one invoice beats twenty, and letting distributors handle logistics frees you to focus on product.
• •Physical presence in your target market beats remote sales — three months on a Citibike visiting every bagel shop created relationships that remote outreach never could.

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