This Week in VC Podcasts

your point is is absolutely right. And lots of entrepreneurs will find themselves in in the early days offering something for free. In our particular case, it was search. And so that was the free element of of of our offering that could really give customers something initially to to get going with, to encourage them to become customers who ultimately consolidate old old pensions with us. So we build trust by offering something that, you know, normally would not, you know, would not necessarily be offered by a commercial company for for free. But building trust is really a long term endeavor.