Scaling from startup to £70M+ funding in 16 months with Paul Anthony, Co-founder of Primer & Colossal

Riding UnicornsPaul Anthony co-founderAug 13, 202555 min

Paul Anthony reveals how Primer scaled from zero to £70M+ funding in just 16 months by solving payment infrastructure complexity for enterprise merchants. He argues that treating autonomy as a requirement rather than a perk, and maintaining a perpetual product-building mindset even during rapid scaling, are what separate exceptional growth companies from those that plateau.

Key takeaways

  • Autonomy isn't a company benefit—it's a performance requirement that separates high-impact hires from those who need hand-holding.
  • Never transition from 'building product' to 'operating business' mode, even at scale—constant product iteration should remain core to company culture.
  • Primer employees grew their careers 5x faster than at traditional companies by being given outsized responsibility during hypergrowth.
  • Payment orchestration wins by becoming a 'Webflow for commerce'—enabling personalized buyer journeys rather than just processing transactions.
  • Technical founders should hire the first 30+ employees personally to embed cultural DNA before delegating recruitment.

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17:11· 32sframework

We're never just operating a business - we're always building product

constant reiteration of our values, which is to say there is there should never come a time theoretically theoretically speaking in which we are just operating a business.

17:11 / 17:43

constant reiteration of our values, which is to say there is there should never come a time theoretically theoretically speaking in which we are just operating a business. Right? We are always building a product. That that never ends. And so I would say it's definitely kind of kind of more more of a more more of a culture thing. Yeah. From an from an engineering standpoint, if that's what kind of what you sort of wanna wanna touch on in in a little bit more in a little bit more detail,

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